FAUXMERCIAL #5
DATE: November 15, 2004
TO: Fox Entertainment Group
ADDRESS: askfox@foxinc.comDear Sirs:
Viewers have noticed that promos for TRADING SPOUSES have been making use of Handel's HALLELUJAH CHORUS as background music [e.g. KTTV Channel 11, Nov 14, 2004]. While this music may help promote your product to some people, the use of a great sacred work in this decidedly un-sacred context will ensure that many others will be so offended that they will never watch the show. We do not understand why any advertiser would seek to alienate the viewers in this way. We have posted this example of a FAUXMERCIAL on our website which receives thousand of hits from music lovers and we ask you to withdraw your commercial from the media. The use of "Hallelujah" ( which means literally 'praise be to God') without respect for its meaning is for Christians and Jews a violation of the commandment not to take the name of the Lord in vain. And to use it in your context betrays a colossal lack of taste. We look forward to reporting a positive response from your company.
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